Samyang Develops Feedback Channel, Virtual Content and Product to Meet Customers´ Needs2021-04-16
Samyang Develops Feedback Channel, Virtual Content and Product
April 16th, 2021, Seoul, South Korea – Korean optical manufacturer Samyang Optics opened a ‘Purchase Feedback’ page on its website today (www.samyanglens.com/feedback). The channel will gather consumer feedback for product development. Also, Samyang recently has introduced ‘3D VR’ content to enhance the digital experience and released a teaser for its upcoming lens, scheduled to be announced on April 23rd. The teaser suggests this compact APS-C lens for astrophotography has a new design for enhanced usability. After launching its first autofocus lens in 2016, Samyang has consistently communicated with the global market, to find consumers' needs and provide solutions with new products and services in good time.
A New Purchase Feedback Channel for Product Development
As a main channel to gather consumer feedback, Samyang is launching a ‘Global Product Feedback’ channel on its website on April 16th. It has a questionnaire on product and purchase experience and collects feedback which will be reflected in product development. Yongwoo Kwon, Marketing Director of Samyang highlights that “Focus Hold Button on the latest AF 24mm F1.8 FE is a good example to show how a feature is developed from customer feedback. The Channel will be a valuable source for Samyang to directly communicate with users”. To celebrate its opening, Samyang will hold many online events until the end of May. You can find more details on the website.
Enhanced Digital Experience with Interactive 3D VR
In addition, Samyang is introducing interactive 3D virtual reality content of the latest AF 24mm F1.8 FE on its official website, www.samyanglens.com. It allows users to have a digital experience of the product and understand new features such as Focus Hold Button and Custom Switch with a few clicks. Mr. Kwon continued: “This 3D VR is a great tool to meet customers virtually in the pandemic era, where offline exhibitions and tradeshows are not available. It was also important that the content is interactive and playable, so consumers can interact with it”.
Wide Angle Lenses for Full Frame or APS-C Camera Users
This April, Samyang is introducing two lenses, both for astrophotography, but one each for full-frame and APS-C sensor sizes. Samyang has launched many lenses geared toward full-frame cameras, due to the industry’s ‘Full Frame First, then APS-C’ motto. However, Sony A6000 series users have constantly ed lenses specifically designed for their more compact cameras. “It was a tough choice to make”, says the Director; “since the majority of users are changing to full frame series. But it was important for Samyang to listen to customers and provide what they really want”. Samyang decided to introduce wide angle lenses (for which they are master at), for both sensor sizes and with specific features. The first lens was already announced on April 9th: AF 24mm F1.8 FE and the second lens, for APS-C, will be released on April 23rd.
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