Dedicated to pushing the boundaries of imaging.
With over 50 years of camera lens innovation and craftsmanship,
we aim to provide a new generation of lenses that will allow every photographer and
videographer to share their unique perspective with the world.
Where innovation and visual storytelling meet.
We approach everything we do from the perspective of photographers and videographers
to ensure our innovations stay meaningful and meet the needs of our users.
Our advanced, high quality camera lenses are purposely engineered
to enable every individual to fully explore their creativity and to tell their story.
Understand the needs of our customers and
continuously focus on user-driven
innovation and satisfaction.
Respond quickly to the needs of
each market and be at the forefront of
a rapidly changing world.
Establish a culture of trust both internally and
externally through streamlining communications and
making information easily accessible.